Last Updated: July 21, 2026
At liappfy™, operated by Beverly Pets, we respect the privacy of our customers and website visitors.
This Privacy Policy explains what personal information we may collect when you browse our website, create an account, communicate with us, or place an order. It also describes why we use this information, when it may be shared, and the choices available to you.
By accessing or using our website and related services, you acknowledge the data practices described in this Privacy Policy.
1. Information We Collect
We collect information that helps us operate our online store, process purchases, provide customer service, improve our website, and protect our customers and business.
Information You Provide
We may collect personal information when you:
Place or attempt to place an order
Create or manage a customer account
Sign up for promotional emails or other communications
Submit a product review or survey response
Contact our customer support team
Request a return, replacement, cancellation, or refund
Participate in a promotion or special offer
The information you provide may include:
Your first and last name
Email address
Telephone number
Shipping and billing addresses
Order and transaction details
Account login information
Products viewed, purchased, returned, or reviewed
Customer-service messages and related attachments
Payment-related details submitted during checkout
We do not normally receive or retain your complete credit or debit card number. Payments are handled by authorized payment processors, such as Shopify Payments, PayPal, card networks, or other payment services available during checkout.
Automated Information
When you access our website, certain information may be collected automatically through cookies, pixels, log files, software development kits, and similar technologies.
This information may include:
Internet Protocol address
Browser type and version
Device type and operating system
Language and time-zone settings
Approximate location based on your IP address
Pages viewed and links selected
Products added to or removed from your shopping cart
Referral website or advertising source
Date, time, and duration of website visits
Checkout activity and purchase interactions
Cookie identifiers and advertising identifiers
Information about how you interact with our emails
Information From Other Sources
We may receive information from third parties that assist us with:
Payment processing
Order fulfillment
Shipping and delivery
Fraud prevention
Website hosting
Advertising and analytics
Customer support
Email and marketing communications
Shopify and other service providers may collect information directly from you according to their own privacy policies.
2. How We Use Your Information
We use personal information only for legitimate business purposes and as permitted by applicable law.
Order Fulfillment
We may use your information to:
Process and verify payments
Confirm and manage orders
Arrange packaging and shipment
Provide tracking and delivery updates
Handle returns, replacements, refunds, and cancellations
Communicate about product availability or order issues
Maintain transaction and accounting records
Customer Experience
We may use information to:
Create and manage customer accounts
Remember shopping-cart selections
Provide product recommendations
Improve website navigation and checkout functions
Understand customer interests and purchasing patterns
Develop and improve our products and services
Troubleshoot technical problems
Provide more relevant website content
Communication
We may use your contact information to:
Reply to customer-service inquiries
Send order confirmations and shipping notices
Provide important account or policy updates
Request information needed to resolve an issue
Send promotional messages when you have subscribed or when otherwise permitted by law
Request product reviews or customer feedback
You can unsubscribe from promotional emails at any time. Transactional messages relating to an active order, account, return, or legal notice may still be sent when necessary.
Security & Fraud Prevention
We may process information to:
Verify transactions and customer identities
Detect suspicious payment activity
Prevent fraud, abuse, chargebacks, and unauthorized account access
Protect the security of our website and checkout systems
Investigate possible violations of our policies
Comply with lawful requests and regulatory obligations
Enforce our Terms of Service and other store policies
3. Data Protection & Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, misuse, alteration, disclosure, or loss.
Encryption
Information transmitted through our checkout is protected using secure connection technology, such as Secure Socket Layer or Transport Layer Security encryption.
Payment information is processed through authorized third-party payment providers that maintain their own security standards and compliance programs.
Access Control
Access to customer information is restricted to employees, contractors, and service providers who need the information to perform authorized duties.
Parties with access to personal information are expected to handle it confidentially and use it only for approved purposes.
No Card Storage
Beverly Pets and liappfy™ do not directly store complete credit or debit card numbers on our own business systems after payment processing.
Payment credentials are generally transmitted directly to the payment processor selected during checkout.
Data Retention
We retain personal information for as long as reasonably necessary to:
Complete transactions
Provide customer support
Maintain financial and business records
Resolve disputes
Prevent fraud
Enforce agreements
Meet tax, accounting, regulatory, and legal obligations
Retention periods may vary according to the type of information and the purpose for which it was collected.
No method of online transmission or electronic storage is completely secure. Although we take reasonable protective measures, we cannot guarantee absolute security.
4. Third-Party Disclosure
We do not sell personal information to third parties in exchange for direct monetary payment.
We may share information with trusted service providers when reasonably necessary to operate our store, complete transactions, protect the Services, or comply with applicable law.
These service providers may include:
Shopify and website-hosting providers
Payment processors and financial institutions
Warehouses, manufacturers, and fulfillment partners
Shipping carriers and tracking providers
Customer-support platforms
Email and communication providers
Analytics and performance services
Advertising and marketing platforms
Fraud-detection and security providers
Legal, accounting, insurance, and professional advisers
Government agencies or law-enforcement authorities when legally required
Service providers are permitted to process information only for the services they perform for us or as otherwise allowed under their own legally applicable privacy terms.
We may also disclose information:
To complete a merger, acquisition, financing, reorganization, asset transfer, or sale of all or part of our business
To investigate suspected fraud, illegal conduct, or security incidents
To protect the rights, safety, and property of our customers, business, or others
To comply with subpoenas, court orders, government requests, or other legal obligations
Advertising & Marketing Partners
We may use third-party advertising and analytics technologies to understand website activity, measure campaign performance, and present advertisements that may be more relevant to customers.
These technologies may collect or receive information about your browser, device, purchases, website interactions, and online activity over time.
Partners may include:
Meta, including Facebook and Instagram
AppLovin, including Axon
The use of information by these companies is governed by their own privacy notices and advertising controls.
Depending on applicable privacy law, certain disclosures for cross-context behavioral advertising may be defined as “sharing,” “targeted advertising,” or a “sale,” even when no money is exchanged.
Where required, customers may manage marketing cookies through the cookie controls available on our website, browser settings, device settings, or the privacy tools offered by the applicable advertising provider.
5. Cookies Policy
Yes, our website uses cookies and similar technologies.
Cookies are small data files stored on a browser or device. They help websites recognize devices, remember preferences, preserve shopping-cart contents, and understand how visitors use online services.
Strictly Necessary Cookies
These cookies support essential website functions, including:
Keeping products in your shopping cart
Supporting checkout and payment processing
Maintaining account sessions
Protecting the website against fraud and misuse
Remembering privacy and cookie preferences
The website may not function correctly when these cookies are blocked.
Analytics & Performance Cookies
These cookies help us understand:
How visitors reach our website
Which pages and products receive the most attention
How customers move through the website
Whether errors occur during browsing or checkout
How website performance can be improved
The information may be collected in aggregated or identifiable form, depending on the technology and settings involved.
Marketing Cookies
Marketing cookies, pixels, and similar technologies may be used to:
Measure advertising performance
Limit how frequently an advertisement is displayed
Build advertising audiences
Understand whether a customer completed a purchase after viewing an advertisement
Present more relevant advertisements on third-party platforms
These technologies may be provided by partners such as Meta, Google, and AppLovin.
Managing Cookies
You may manage or disable cookies through:
The cookie-preference tool displayed on our website, when available
Your browser’s privacy settings
Your mobile device settings
Advertising controls offered by third-party platforms
Blocking cookies may affect shopping-cart functions, account access, checkout, personalization, and other website features.
Because our store is powered by Shopify, certain cookies may be placed by Shopify to provide store functionality, security, analytics, and payment services.
6. Third-Party Links
Our website may contain links to websites, applications, payment services, social-media platforms, or resources operated by other organizations.
Third-party services operate independently and may collect information according to their own terms and privacy policies.
A link appearing on our website does not mean that Beverly Pets or liappfy™ controls or endorses the third party’s privacy practices.
We are not responsible for how an external website collects, uses, stores, secures, or discloses personal information.
We encourage you to review the privacy policy of any third-party service before submitting personal or payment information.
7. California Online Privacy Protection Act (CalOPPA)
We make this Privacy Policy available through a reasonably accessible link on our website.
California residents may have rights concerning their personal information under applicable California privacy laws. Depending on the law and circumstances, these rights may include the ability to:
Request information about categories of personal information collected
Request access to certain personal information
Ask us to correct inaccurate information
Request deletion of eligible information
Opt out of certain sharing, targeted advertising, or sales as legally defined
Limit certain uses of sensitive personal information when applicable
Receive equal service and pricing after exercising a privacy right
We may need to verify your identity before processing a privacy request.
Certain information may be retained when necessary to complete transactions, detect fraud, comply with law, resolve disputes, or exercise legal rights.
Customers may update certain account details by signing in to their accounts or contacting us at:
Do Not Track Signals
Some browsers provide a “Do Not Track” setting. Because there is not currently a universally accepted standard for interpreting every Do Not Track signal, our website’s response may vary depending on the browser, technology, and applicable legal requirements.
Where required by law, we recognize applicable browser-based opt-out preference signals, such as the Global Privacy Control, for the browser or device from which the signal is sent.
You may also manage cookies and targeted advertising through our website controls, browser settings, device settings, and advertising-platform privacy options.
8. Children’s Privacy (COPPA)
Our website and products are not directed toward children under the age of 13.
We do not knowingly request or collect personal information directly from children under 13 without legally valid parental consent.
Purchases through our website should be completed by adults or by persons who have permission from a parent or legal guardian.
If you believe that a child under 13 has provided personal information to us, please contact:
Please include enough information to help us identify the relevant data. After verifying the request, we will take reasonable steps to remove the information when required by law.
9. Fair Information Practices & Data Breaches
We maintain procedures intended to identify, investigate, and respond to security incidents involving personal information.
If a data breach occurs, we will evaluate:
The type of information involved
The individuals potentially affected
The likelihood of harm
The source and scope of the incident
The legal notification requirements that apply
When notification is required, we will inform affected individuals and appropriate authorities within the period required by applicable law.
Notifications may be provided by email, website notice, postal mail, or another legally permitted method.
We may also take steps to:
Secure affected systems
Reset account credentials
Notify payment or service providers
Investigate unauthorized activity
Reduce the risk of further access
Provide recommended protective actions to affected customers
10. CAN-SPAM Act Compliance
We may collect and use email addresses to:
Send order confirmations
Provide shipping and tracking updates
Respond to customer-service inquiries
Communicate about returns and refunds
Send important account or policy notices
Deliver marketing messages to eligible recipients
When sending commercial emails, we aim to comply with applicable requirements of the CAN-SPAM Act.
We will not intentionally:
Use materially misleading sender information
Use deceptive promotional subject lines
Hide the commercial nature of advertising messages
Prevent recipients from accessing an unsubscribe method
Promotional emails will include instructions for opting out of future marketing messages.
You may unsubscribe by selecting the unsubscribe link at the bottom of an eligible email.
We will process valid unsubscribe requests within the period required by applicable law.
Unsubscribing from marketing communications does not prevent us from sending necessary transactional messages concerning an order, payment, shipment, return, refund, security issue, or customer-service request.
11. Contact Us
For questions about this Privacy Policy, requests concerning your personal information, or concerns about our privacy practices, please contact us:
Brand: liappfy™
Company Name: Beverly Pets
Address: 4156 Beverly Blvd, Los Angeles, CA 90004, United States
Phone: +1 (213) 385-7211
Email: service@hsajsami.asia
When submitting a privacy request, please describe the request clearly and provide the email address associated with your order or customer account.
We may request additional information when reasonably necessary to confirm your identity and protect personal information from unauthorized access.